Alberta Licensed Insurance Professionals

Why choose a broker?

A broker sets your needs as their priority. Insurance agents are only authorized to sell the products of the company that they work for. A independent broker, on the other hand, represents you and is able to offer products from several insurance companies.

A good broker will take the time to carefully assess your needs, then find the cheapest and most cost-effective way to meet your insurance requirements.

A broker gives personalized service and care. With an independent insurance broker, you will never have to worry about whether your insurance broker cares more about you or the insurance company's bottom line. A broker's livelihood is entirely based on the good relationships formed with his or her clients, and a good broker will always maintain a high level of customer service for you.

A good broker is accountable to you. Would you purchase a home that you've never seen in person? Would you buy a car, site unseen, from a stranger on the telephone? With a broker, you will always have a professional that you can meet face-to-face and is accountable to you. With a good independent broker, you don't have to worry about relying on a stranger in a distant call centre, or having to deal with a new person each time you call.